What if your travels had a signature scent? That's what Trafalgar and iconic French perfume brand, Fragonard Perfumery, asked themselves whilst creating a new signature fragrance for travellers.
"When one travels all five senses are used, but the sense that stands out the most is smell," says Teresa Richardson, Managing Director of The Travel Corporation in South Africa.
“It instantly transports us back to moments in time, connects us to places and reignites special memories and Trafalgar wanted to celebrate this core connection.”
Sharing a history of innovation and leadership within each of their respective industries, the two family-owned brands have been partners for 40 years. “Through this perfume, the magic of travel now lives on, and there’s no one else we would have done this with than Fragonard,” says Richardson.
Trafalgar’s brand philosophy is connecting its guests to The Good Life, naming the fragrance La Belle Vie, the French equivalent. Through this perfume, guests can continue to connect to their Trafalgar travel memories, long after their journey has ended.
“The perfumer/nose took inspiration from a scented flower when crafting La Belle Vie,” says Agnes Webster, CEO of Fragonard. “Once used as a love potion in ancient times, the scent is indicative of the love affair of travel… inspired by the natural environment in which the flower grows.”
La Belle Vie the Fragrance for both men and women is available exclusively for Trafalgar guests travelling through France, on itineraries visiting Paris, Eze and Grasse.
For guests travelling on Trafalgar’s Paris Explorer trip, the brand offers an included insider experience at Fragonard’s Parisian Headquarters. An official Fragonard 'nose' will unlock the history and secrets of perfume. Guests can then get ‘hands-on’ and 'mix-and-match' 3 components of the La Belle Vie fragrance to create their own to take with them.