South Africa’s newest airline, LIFT, is flying in the face of convention by using flights to support and showcase local artists.
The airline recently released its anthem, featuring South African singer Zolani Mahola of Freshlyground fame (listen to the anthem here).
It followed this up with South Africa’s first live music show in the sky with singer-songwriter Divine Mahara performing live during flights and passengers tuning in via wireless headphones.
"We’re on a mission to #upLIFTsa and the many industries impacted by the pandemic. We started at home with aviation and travel. Then, we decided to take on another space close to our hearts – the arts,” the airline said in a statement. "By creating platforms for local talent to shine, we hope to bring a little upliftment to South Africans when we need it the most."
The airline plans to continue uplifting local artists by becoming a "springboard for musicians, artists and entertainers around the country".
Book your next flight with LIFT with Sure Travel your nearest Sure Travel agent, or search for flights here.
