From hidden gems off the beaten path to the renaissance of classic destinations, we reveal the top travel hotspots and emerging trends that will shape your travel wish list for 2024.
2024 is poised to witness a dynamic shift in travel trends, driven by various factors that are reshaping the way people explore the world. One of the key influencers is the growing emphasis on sustainable travel and ecotourism, with travellers increasingly seeking experiences that minimise their environmental impact and support local communities. Coupled with this is the growing trend of travellers seeking destinations that offer a blend of cultural authenticity and immersive experiences.
Another major trend reshaping the world of travel is technology advancements. With innovations such as virtual reality travel previews and AI-powered travel assistants becoming more prevalent, technology is revolutionising the way we plan and experience travel. In practice, we expect to see more travellers wanting to see their hotel/resort in virtual reality before booking, as well as more travellers relying on personalised AI assistants to research and select destinations tailored for their very specific tastes and individual travel criteria.
Lastly, the geo-political instability of 2023 is likely to continue into 2024, influencing travellers’ destination choices. It would be foolish to predict exactly what will happen in the coming year in currently unstable regions such as the Middle East, Russia and the Ukraine. But one thing we know for sure is that travellers will continue to keep a firm eye on the geo-political landscape before making any big destination decisions.
As we look ahead to 2024, several emerging travel trends are set to redefine the way we experience the world. For one, the rise of experiential travel that offers immersive and hands-on experiences will take precedence over traditional sightseeing. Whether it's learning traditional culinary techniques from local chefs or participating in community-led conservation projects, travellers will increasingly seek opportunities to meaningfully connect with the places they visit.
Another emerging trend to take note of is the concept of slow travel, which encourages travellers to savour each moment and delve deeper into the cultural tapestry of their chosen destinations. This shift towards a more mindful and immersive travel experience reflects a growing desire for authentic and transformative encounters that leave a lasting impact.
Lastly, multi-generational travel continues to grow in popularity year-one-year, with families seeking out destinations and experiences that cater to diverse age groups and interests, fostering meaningful connections and shared inter-generational memories.
Sustainable travel and ecotourism are set to take centre stage in 2024, as travellers place a greater emphasis on minimising their environmental footprint and supporting conservation efforts.
Destinations that prioritise sustainable practices and offer opportunities for meaningful engagement with local ecosystems and communities are poised to attract a growing number of conscientious travellers. From responsible wildlife encounters to eco-friendly accommodation options, the focus on sustainable travel is reshaping the way travellers interact with the natural world.
This trend is going deeper, with the concept of regenerative travel, which goes beyond sustainability to actively contribute to the restoration and preservation of local ecosystems, fast gaining traction. In practice, this means travellers are seeking out experiences that allow them to participate in conservation initiatives and contribute to the long-term well being of the destinations they visit. Whether it's engaging in reforestation projects or supporting community-led sustainable development, the ethos of sustainable travel for 2024 is rooted in a deep sense of responsibility towards the planet and its inhabitants.
Okay, we’ve made you scroll all the way down to here to get to the good bit: where should you travel in 2024?
Considering how fast geo-political and other trends have moved over the past year and more, it would be foolhardy to put any money on specific destinations that will be firm favourites for travellers in 2024. But, broadly speaking, we’re confident destinations that promise an eclectic mix of adventure, culture and natural beauty will top the list.
If we had to put our neck on the line, we’d say the sun-drenched shores of the Mediterranean will, once again, be popular, as will the snow-capped peaks of Europe in winter and, for the more adventurous alpinists, the Andes and other more far-flung mountains.
Iceland is also a sure bet for its breath-taking landscapes and vibrant cultural scene. As are Italy and Greece for their timeless appeal as classic destinations, combined with a fairly stable geo-political landscapes and a renewed focus on sustainable tourism and authentic local encounters.
In terms of emerging destinations, we’d say Rwanda, with its remarkable conservation efforts and captivating wildlife encounters, is likely to gain traction among travellers looking to connect with nature in a meaningful and responsible manner. We’d also bet that Ras Al Khaimah, the “hidden gem of the United Arab Emirates”, will become more popular due to its unique natural attractions and affordable accommodation options.
For serious bucket-list travellers, the blend of ancient traditions and modern innovation in destinations like Japan and Morocco is set to enthral visitors, offering a unique tapestry of experiences that seamlessly intertwine the past and the present.
Lastly, for South African travellers in particular, we expect that exploring the myriad of incredible tourism attractions within our own country – attractions foreign visitors pay top dollar to travel long haul to see! – will continue to be a growing travel trend, largely because the Rand is not expected to make any major recoveries in the coming year.
Beyond our borders, we expect South African travellers will mostly stick to tried-and-tested, fairly short-haul and tropical destinations such as Mauritius, Maldives, Seychelles, Mozambique, Zanzibar, Thailand and Bali. For those up for a long-haul trip, we expect perennial favourites Australia and New Zealand, the United States, the United Kingdom and European destinations such as Germany, Switzerland, Austria, Italy, Spain, Greece and Croatia to remain popular in 2024.
As you embark on your travel adventures in 2024, there are several tips to keep in mind to ensure a smooth and worthwhile journey. Firstly, consider opting for off-peak travel periods to avoid crowds and enjoy a more tranquil experience at popular destinations. Also, remember that embracing the growing trend of slow travel and immersing yourself in the local culture and traditions can lead to transformative encounters and meaningful connections.
Additionally, staying informed about the latest travel regulations and health guidelines is essential for a safe and hassle-free journey. Whether it's obtaining necessary vaccinations or familiarising yourself with local customs, being well prepared can enhance your travel experience. Your trusted Sure Travel Agent will always be on top of travel regulations and health guidelines and be able to advise you accordingly when you book.
Lastly, embrace the spirit of sustainable travel by supporting local businesses, minimising single-use plastics, and engaging in responsible wildlife encounters.
By adopting a mindful and considerate approach to travel, you can contribute to the preservation of our planet's natural and cultural heritage while creating lasting memories.
In light of the evolving global landscape, prioritising safety and health considerations is paramount for travellers venturing out in 2024.
Stay updated on the latest travel advisories and destination-specific health recommendations to make informed decisions about your travel plans (remember to ask your trusted Sure Travel Agent about health recommendations when you book your trip).
Also ensure that you have comprehensive travel insurance coverage that includes medical expenses and trip cancellations in order to provide peace of mind and protection against unforeseen circumstances. Sure Travel offers comprehensive and affordable travel insurance via our partner, Travel Insurance Consultant, for every booking made (ask your Sure Travel Agent for details).
No matter where in the world you choose to go in 2024, Sure Travel has your back! We partner with a massive range of airlines, hotels, tour operators and on-the-ground operators to offer you the best priced and most-trusted travel deals.
You can also ask your nearest Sure Travel Agent to create a custom travel itinerary according to your unique needs and preferences.
The world is waiting. Explore it with Sure Travel in 2024!