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How a Travel Agent Can Be Your Advocate Abroad

If you were one of the many South African travellers caught in the recent London Heathrow Airport fire, you know first-hand how quickly a dream trip can turn into a logistical nightmare. With hundreds of flights delayed or cancelled and thousands of passengers stranded, travellers were left scrambling to find alternative flights, rebook accommodation and rework carefully planned itineraries.

A fire at Heathrow Airport in March 2025 disrupted thousands of travellers' plans. Photo: Liverpool Echo

For those travellers affected by the unprecedented Heathrow shut-down who didn’t book via a travel agent, chances are they spent hours on hold, navigating chatbots, and juggling time zones while their trip unravelled in real-time. But for those who booked through a travel agent, help was just a WhatsApp or phone call away, because a travel agent isn’t just someone who books your flights and hotel: they’re your dedicated advocate when things go wrong.

 

Your Travel Advocate in Times of Chaos

Whether it's a flight disruption, a missed connection, an overbooked hotel, or even a medical emergency abroad, your travel agent is always only a message or call away, and they will act behind the scenes to solve problems and protect your investment.

Flight disruptions can try the patience of even the most experienced traveller

Here’s an overview of how a dedicated travel agent will advocate for you when things go wrong when travelling abroad:

 

1 | Travel Agents Handle Overbooked or Cancelled Accommodation

Imagine arriving at your hotel after 24 hours of travel — only to be told there’s no record of your booking, or that they’re fully booked.

While you’re standing at reception, your agent can be:

  • Speaking to the hotel management directly
  • Finding you alternate accommodation (perhaps even an upgrade!)
  • Ensuring you're not charged extra or left without a room
Check-in with ease when you book via a travel agent

Bottom line: Travel agents know who to call, what to say, and how to escalate and/or resolve things quickly.

 

2 | Travel Agents Rescue Missed Connections

Whether it's due to weather, airline delays, or incidents like the Heathrow Airport fire, missed flights and tight layovers can derail your entire itinerary.

Your travel agent can:

  • Rebook your flights with minimal or no penalty
  • Adjust your transfer, car hire or tour schedules accordingly
  • Liaise with airlines to ensure you’re rerouted as efficiently as possible
Flight delays and cancellations happen – having a travel agent on your side can ease the pain

Travel agents also know all the airline rules, so they can advise what you are entitled to for delays (for example, food vouchers and / or complimentary hotel stays), and they will work to ensure you are fairly compensated for your time and/or money.

 

3 | Travel Agents Support You in Medical or Health Emergencies

No one wants to think about falling ill or getting injured on holiday — but if it happens, your travel agent can be a lifeline.

They can:

  • Assist in connecting you with local hospitals or English-speaking doctors
  • Coordinate with your travel insurance provider
  • Help rearrange flights, car hire, accommodation and/or tours if your travel plans need to change
Accidents happen – having a travel agent on call can minimise the drama

Top Tip: Every Sure Travel Agency has an emergency number to contact in case of emergency.

 

4 | Travel Agents Cut Through Call Centre Chaos

In an emergency, airlines and hotels are often overwhelmed with calls. Hold times are brutal, and automated systems rarely offer real help.

Your travel agent can bypass the red tape and:

  • Use direct industry lines to contact suppliers faster
  • Pull strings with trusted partners they’ve built relationships with
  • Advocate on your behalf to ensure you're treated fairly
Skip the call centre queue frustration when you book via a travel agent

 

5 | Travel Agents are Personally Invested in Your Trip

Unlike a faceless online booking engine, your travel agent knows you. They understand your preferences, priorities, and travel style. 

Travel agents' livelihoods, quite literally, rely on your trip going well

That personal connection means they’ll go the extra mile — because it’s literally their job to ensure your trip is as smooth and enjoyable as possible.

 

Real Peace of Mind, from Start to Finish

Booking with a travel agent isn’t just about convenience — it’s about having a professional in your corner, especially when the unexpected hits.

Whether it's:

  • A cancelled return flight after a fire at Heathrow
  • An unexpected illness in Bali
  • A double-booked safari lodge in Tanzania
  • Or a lost passport in Paris…

Your travel agent has your back!

When you book via a travel agent, you get an advocate on your side

As travel becomes more unpredictable — from weather events and global strikes to system outages and security incidents — having a knowledgeable advocate on your side is no longer a luxury; it’s a necessity. 

So before you book your next big adventure, ask yourself: if something goes wrong, who’s going to fight for you?

Spoiler Alert: We will! Contact your nearest Sure Travel Agent today to book your next trip.

 

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